The image shows a tiny section from the rear of the building, so gives a limited impression of the place.
We went there yesterday. We brave the place about once a year, usually seeking specific things, but then finding a few other 'essentials' we didn't know we needed. It is not as bad as Ikea in that way. Ikea manages to have loads of things I didn't know existed, but then realise are essential. Fortunately I do not go often, I have been only once since moving to Cornwall five years ago. At least Trago only has familiar things!
I think I still fall into the loathe it category, but I did quite enjoy our visit. I think my experience was improved by the friendliness of the staff, which I have never felt they were on previous visits. Perhaps in 2010 I will venture there again.